Target is distributing a beginner’s guide to wine in order to spur interest in the latest vino to hit its shelves, according to a report in supermarketnews.com.
The retail chain is, according to the report, emphasizing the “approachability” of three Republic of Wine varieties, including a champagne from France, a California chardonnay, and a Cotes du Rhone.
The guide, written by winemaker Erin O’Brien, offers flavor notes and food pairings, supermarketnews reported.
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