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White Plains Hospital Reveals 'Think Pink' T-Shirt Design, Winner

WHITE PLAINS, N.Y. – White Plains Hospital unveiled the winning design for its “Think Pink” t-shirt design contest as they kicked off its second-annual "Paint the Town Pink" campaign for Breast Cancer Awareness month Thursday at the Dickstein Cancer Treatment Center.

Cynthia Pena’s design depicts a woman blowing flower seeds into the air.

“For me, breast cancer is not just about one woman,” said the Yonkers resident, who has a family member afflicted by the disease. “It is spreading hope among a lot of woman at the same time, and I think that’s what this treatment center offers.”

While Pena’s design is a pink woman’s shirt, the White Plains Police PBA also designed a shirt in support of Breast Cancer Awareness month that is dark blue and reads, “Real Men Wear Pink”.

“The hospital approached us and we jumped at the opportunity, because everyone knows someone affected by this disease,” said Robert Riley, president of the White Plains Police PBA.

Breast cancer afflicts one in eight women, and kills one in 36, said Dawn French, vice president of marketing and community outreach at White Plains Hospital.

“Our message is really encouraging awareness and early detection,” French said.

To promote early detection and awareness, local businesses will display a pink ribbon decal in their store fronts in October. Additionally, White Plains Hospital will hold six events throughout October, the first of which was a happy-hour fundraiser held Oct. 4 at The Porter House.

The following are the remaining “Paint the Town Pink” events.

  • Thursday: Happy Hour at The Melting Pot, 30 Mamaroneck Ave.
  • Oct. 18: Roundtable discussion from 6 p.m. to 7 p.m. at Bloomingdale’s, 175 Bloomingdale Road, featuring television personality Dr. Erika Schwartz and four of the hospital's physicians who are experts in breast cancer. The event costs $25, which audience members will get back in the form of a gift card to the “beauty bar.”
  • Oct. 18: White Plains Hospital clinical navigator and physician assistant Danielle Gagner will discuss the latest findings in breast cancer research and treatment. The free lecture will be held at 5 p.m. at the White Plains Recreation and Parks Community Center on Mitchell Place.
  • Oct. 20: Breast Cancer Health Expo and fashion show at The Westchester from 10 a.m. to 4 p.m. The “Walk of Hope” fashion show at 2 p.m. will feature breast cancer survivors, and there will be mammogram screening appointments available.
  • Oct. 25: Happy hour at Restaurant 42 in The Ritz-Carlton, 1 Renaissance Square

T-shirts with the winning design will be on sale in the hospital’s gift shop, at Rye Brook Women’s Imaging, 90 South Ridge St., and at The Westchester. More information can be found on the White Plains Hospital website under the "events" section.

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