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“Our role as men who are role models in society is to honor our women and protect the women in our lives,” said Giants linebacker Mark Herzlich. “It’s us putting our foot down and not accepting people making jokes, people talking badly about women. A lot of people think being a real man is how tough you are, how physical you are, and they see us as real men playing football, but really a real man is one who makes a safe home for his family, provides for them and protects them. That is what this ‘NO MORE’ campaign is all about.”
The campaign to say "NO MORE" will include social media and fan engagement and a new public service announcement directed by "Law & Order: Special Victims Unit" actress Mariska Hargitay, founder of the Joyful Heart Foundation, featuring Hargitay herself along with GIants players and management.
The PSA campaign goal is to normalize the conversation surrounding domestic violence and sexual assault by breaking down the surrounding social stigma.
“Bystanders must stand up and speak out to help end violence, and men play a particularly critical, urgent, and indispensable role," said Hargitay. "I am so encouraged by the commitment from the Giants and the steps these players have taken to say NO MORE. Being a leading partner in NO MORE from the beginning has been a great privilege. Society continues to misplace shame and blame on survivors — both women and men. That has to end.”
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