WHITE PLAINS, N.Y. – During Sunday’s game against the Dallas Cowboys, the New York Giants joined with longtime partner My Sisters’ Place and the Joyful Heart Foundation, founded by actress, producer, director and advocate Mariska Hargitay, to honor Domestic Violence Awareness Month.
Activities included an integrated social media and fan engagement campaign to say “NO MORE” to domestic violence and sexual assault, the release of a new public service announcement directed by Hargitay featuring Giants players and management and a coin toss by Hargitay herself.
"NO MORE" is a public awareness campaign that began in 2013 designed to engage bystanders around ending domestic violence and sexual assault. The goal of the campaign, which has reached an audience of three billion, is to help normalize the conversation and break the social stigma surrounding domestic violence and sexual assault.
The new Giants PSA features team owner John Mara and head coach Tom Coughlin, as well as players Prince Amukamara, Mark Herzlich, Devon Kennard, Eli Manning and Andre Williams.
“Our role as men who are role models in society is to honor our women and protect the women in our lives,” said Giants linebacker Mark Herzlich. “It’s us putting our foot down and not accepting people making jokes, people talking badly about women. A lot of people think being a real man is how tough you are, how physical you are and they see us as real men playing football, but really a real man is one who makes a safe home for his family, provides for them and protects them. That is what this ‘NO MORE’ campaign is all about.”
For 18 seasons, My Sisters’ Place and the Giants have partnered in the mission of ending family violence.
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