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Green M&M's May Never Be The Same, Mars CEO Says

Mars is removing artificial colors from popular candy like M&Ms, Skittles and Starburst. Shown here are Jamie and Madyson, Skittles recent BFFs on Facebook.
Mars is removing artificial colors from popular candy like M&Ms, Skittles and Starburst. Shown here are Jamie and Madyson, Skittles recent BFFs on Facebook. Photo Credit: Facebook

Start hoarding your candy. Skittles, M&Ms and Starburst are just some of the goodies that will change colors after Mars rolls out a plan to remove artificial coloring from its products, according to multiple reports.

Mars follows General Mills, who removed both artificial colors and flavors, and joins a dozen companies voluntarily joining the natural bandwagon, according to Huffington Post.

Getting rid of all artificial colors from its portfolio of foods is a massive undertaking that Mars CEO said will take up to five years, reports Huffington Post. Over 50 brands will be affected.

Consumer demand for natural ingredients is driving the change although artificial colors aren’t linked to health issues, says Huffington Post.

Click here to read the Huffington Post story.

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