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Operation PROM Sponsors Dress Giveaway In White Plains

Operation PROM will hold its annual prom dress giveaway March 20-22.
Operation PROM will hold its annual prom dress giveaway March 20-22. Photo Credit: Flickr User Jen

WHITE PLAINS, N.Y. -- Operation PROM is holding its 11th annual prom dress giveaway and is encouraging girls to register for the event to get a high-fashion dress to wear for their prom on Friday, March 20, Saturday, March 21, and Sunday, March 22, at the Westchester County Center.

The event on Friday, March 20, will be held from noon-4 p.m.; Saturday, March 21, and Sunday, March 22, from 10 a.m.-2 p.m. A special $1 dress sale will be held on Sunday, open to the public. Supply is limited. Registration is required to receive a dress.

"Operation PROM has become a cherished institution in Westchester that helps thousands of underprivileged teens attend their prom each year,” said County Executive Rob Astorino.

The county, a longtime partner of the organization, helps to publicize events, provides storage space for the gowns and allows the free use of the Westchester County Center for the annual dress giveaway.

Operation PROM has helped alleviate some of the cost of attending prom by collecting and distributing gently used as well as new dresses donated by companies and designers cleaning out their inventory.

The organization also recently began arranging free tuxedo rentals for high school seniors – courtesy of an ongoing national partnership with the Men’s Wearhouse.

To register for a free tuxedo rental, visit Tuxedo vouchers are limited per high school, so early registration is encouraged.

Several of Operation PROM’s corporate sponsors include Jovani Fashions, The Dessy Group, Ralph Lauren, JLM Couture and Dress Barn.

Teens who are interested in the dress giveaway are encouraged to pre-register as soon as possible. To register, visit or contact Noel D’Allacco with any questions at or 914-672-3070.

The Westchester County Center is at 198 Central Ave., White Plains.

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