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Toys 'R' US Integrates Babies 'R' US In New White Plains Store

Toy"R"US will integrate Babies"R"US into a new store location in White Plains in May. Photo Credit: Brian Donnelly
Toys"R"US will hold its grand opening May 3 through May 5 in the White Plains City Center. Photo Credit: Brian Donnelly

WHITE PLAINS, N.Y. – Toys"R"Us is moving from 60 S. Broadway to the White Plains City Center and, in the process, integrating Babies"R" Us into the same store in May.

The new “R” Us store will hold a grand opening May 3 to May 5 with prizes, giveaways and a $10,000 grant award to Make-A-Wish Hudson Valley. The new side-by-side store format will be in the former location of Nordstrom Rack on the second floor of the City Center. It will add about 30 full- and part-time employees to the existing 45 employees from the 60 S. Broadway location.

“Integrating the Toys“R”Us and Babies“R”Us brands in one location is a key initiative for the company, and our customers nationwide have been responding favorably to the convenience and breadth of selection these stores offer,” said Troy Rice, executive vice president of stores and services for Toys“R”Us, Inc. “Whether guests are shopping for must-have toys for the kids in their lives or products for the more than 11,100 babies born in Westchester County each year, this new Side-by-Side store will provide parents with both a convenient shopping experience and great values.”

There are more than 200 integrated “R” US stores in the country, a format it began testing in 2006 by renovating existing Toys”R”Us store to include small Babies”R”Us stores. In 2007 it opened “R”US stores from the ground up.

The 55,000-square-foot White Plains location will include a mother’s room for baby care, a special orders department and an online and in-store registry to select, buy and send gifts directly to expecting parents.

The store has been built with a state-of-the-art energy management system and LED signage to increase energy efficiency, according to the release. It also features automatic faucets, flush valves, low flow urinals and water closets to conserve water; high efficiency automatic hand dryers and cardboard baler to reduce the impact on landfills and facilitate recycling.

The current Toys"R"US has been at 60 S. Broadway since 1994. The new "R"US store will be in the City Center on 7 City Place.

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