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Guidelines For The White Plains Startupalooza

WHITE PLAINS, N.Y. – More than 25 entrepreneurs have registered to pitch their start-up business idea at the first White Plains Startupalooza Friday night, said Robert Kissner, president of the Digital Arts Experience, where the event will take place.

Aspiring entrepreneurs will give elevator speeches and, if their business idea is among the four picked to advance, engage in a pitch-off to win support services to help them turn their business idea into a reality.

Before the Startupalooza begins, Kissner has the following instructions for companies that have signed up and those considering it:

  • Submit a summary: If you haven't already done so, send your 150-word company summary so you can be included on the investor sheet.  The summary should include your company name, presenter, title, contact information and a 150-word description.
  • Arrive between 5:30 and 6 p.m. Friday at The Digital Arts Experience on 170 Hamilton Ave. Suite 100 in White Plains.
  • Set-up: You will have a shared tabletop space to set up your laptop and any display material you have available. These will be assigned by order of pre-registrants and then on a first-come first-serve basis. Please be sure your laptop is charged.
  • Elevator Pitch: Panelists will visit each table, and you will have an opportunity to make an elevator pitch of no more than 30 seconds. Practice your pitch and get it right. The panelists will take notes and move on. They pick the four companies for a public four-minute pitch. There is audio-visual support available for the final pitch shoot-out.
  • The Session: The session runs from 6 to 9 p.m. with time for networking, food, drink, and for you to showcase your business to the attendees of the event.
  • The Pith-Off: The top four judges' picks will make public presentations using the Digital Arts Experience’s audio/visual setup. The winner will receive six months of flex workspace at The Digital Arts Experience, a logo design for your business, and tickets to The Westchester Startup Weekend.

You can either apply to pitch your idea or attend for $10.

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