Struggling Keurig never saw its latest Kold line get off the ground, but that didn’t stop JAB Holding Company from buying it at $92 a share, totaling $13.9 billion—a 78 percent premium, reports Business Insider.
JAB Holding's client is on a quest to dominate the global coffee market, The New York Times says. Jab, based in New York City, is the investment arm of the Reimann family, heirs to German consumer goods company, Joh. A. Benckiser GmbH.
Keurig will continue to operate independently and remain headquartered in Vermont. Coke Cola Co, which owns Keurig's largest holder at 17 percent, approved the deal, Fortune says.
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